Loading ...NASSCOM is doing the second edition of “EmergeOut Conclave” in Chennai on 29th April and I would request all of you guys to participate and I can guarantee that you will pick up something or other, atleast one valuable thing which probably will have the potential to take your firm to new heights. I attended the first one in Delhi and I really liked the seminar where you got to hear some of the great pearls of advice from some of the eminent IT personalities who have had been like us in the SME segment and have successfully emerged out today. I think I picked up few pearls infact and have already helped my company (S7 Software) in many ways.
This time around I am going to be one of the speakers, going to moderate the session “Effective Sales Strategies” for SMEs. The panel consists of Sashi Reddy of AppLabs and FxLabs and B Hari of OnTrack, how themselves were part of SMEs and mainly from Technical background and made it big in their respective firms. I would love to extract the magic formula they used to get up there and share it with the SMEs like us.
Generally speaking, we are very good in Technological Solutions but stand back when it comes to selling. Don’t know whether it is the culture or the upbringing, we are not as good as our counter parts in the Western World about marketing ourselves. Once upon a time a philosopher had told that “Build a better mousetrap, and the world will beat a path to your door” but unfortunately this is not true and also not true is philosophers can be great sales people either!! 
The truth, seasoned Sales people say, is that you do not build a better mousetrap but you have to learn to “sell” the old one better. In the book, “Selling the Wheel”, the whole complete first page is dedicated for the greatest invention of those times – the invention of the wheel and the remaining 200+ pages is dedicated for selling it – tells the truth in a way.
I am making a set of grilling questions for the session to get the truth out but I am hoping that readers will come back to me with their wish list so that I can make the most of this session to get as much insight as possible. Please let me know what are the sales challenges you are facing and what questions you would like to get answered form the panel. I promise to you that not only I will get the answers from them but will also blog it as soon as I am done with the conference. Look forward for very active participation and also for your questions to ask.
See you all over there!!
Manjunath M Gowda, S7 Software
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