Tuesday, July 7, 2009

“Don’t be an Idiot, you can’t do business here”

“Don’t be an Idiot, you can’t do business here”

This is the exact statement supposed to have uttered by Nandan Nilekani’s uncle when he announced that he and six others will start Infosys way back in 1981!!!!

I am just done with “Imagining India” by Nandan Nilekani. This book in a way has nothing to do with his experience of Infosys nor anywhere does he discuss about the same. I might have come across the term Infosys may be just few times in single digit in a book that spans 531 pages, and completing this book really tests your perseverance :-)

This is not a must book for upcoming entrepreneurs but definitely a book worth reading to get a complete perspective of India in possibly all different angles right from historical, to humanitarian, to financial to demographics to politics to green to almost every possible perspective you can think of. The coverage is so comprehensive that you wonder where Nandan found time to do this!!!

I strongly recommend this book for those who dream for a better India, Indian entrepreneurs to get a different perspective, and definitely all those who dream a slot in politics and Indian civil service. To be honest, the book is very interesting in few patches and a drag in few but then again all depends on your own liking of the subject I guess. (It took me almost three months to finish this book and no book has taken that long but at the end I am very happy that I did finish it).

I really liked some of the tidbits which I read in the book and will try and reproduce here, such as a politician telling Nandan that “I don’t see much upside talking to you – you’re neither good for notes nor votes” J His admission of being an accidental entrepreneur “I console myself that I am but an accidental entrepreneur, who if he had not walked into the office of the charismatic N.R. Narayana Murthy in late 1978 in search of a job would probably have at best languished in a regular nine-to-fiver while living in New Jersey suburb, taking the daily train to Manhattan”. Many such books and biographies I have read of successful entrepreneurs talking about an incident which made them one, an accidental entrepreneur. He also shares his fool hardy venture of creating Infosys as “When founders contemplated the idea of Infosys in 1981, I had no shortage of friends and relatives trying to dissuade me from joining such a foolhardy venture. Don’t be an idiot an uncle of mine told me. A startup will find it impossible to do business here. Two decades later however I was feted as a first generation entrepreneur!!! “

Some of the learning’s for me has been great from this book. Such as how demographics of countries can in particular way drive the country’s growth. People say there is a 4-2-1 population structure in China – four grandparents, 2 parents and one child and prediction is that will create a huge gray population and less working population which can create a havoc in the future growth of the country. How English language played a significant part in the career growth of some of the elite people in the 60’s,70’s and 80s which he says as “the role of English as a career language in independent India remained for a long time as one of the unspoken truths in our politics”. He strongly stresses to adopt (learn) to English as a career language. He also argues that English has grown so much within our culture that it may be too much to get rid of it. He notes that the language (English) gained a foothold in India as a result of the outsourcing of government jobs from Britain in 1844 (Now we know you started the whole business of Outsourcing first J).

By the way, one of his quotes really stuck me – “Europe at the time was considered so backward that exiles from the Mughal Empire were sent to that Continent, into the wilderness, among the barbarians-as punishment”. Few facts I learnt are interesting and would like to share here such as “China attracts more foreign direct investment (FDI) than Foreign Institutional Investment (FII) and is less entrepreneurial than India. Two thirds of China exports are by foreign Multinationals or Joint ventures mainly owned by Taiwanese, Hong Kong, Japanese and US companies (now you wonder who gets affected most by Obama’s tax bill – Not Bangalore so much so as Shanghai I guess !!! Mr. President you got your cities Wrong J).

The funniest comments I came across are from an employer telling in the hay days that “Give me two hands, I don’t care if a brain is attached. To an entrepreneur of an ice-cream parlor who taught English for his employees to serve customers better, actually quitting him and joining BPOs, to one of the academics during Mandal issue telling that this is not Democracy but democrazy.

There is a whole section which talks about our political system, history of it and way elections are conducted and he laments that India is getting on the wrong almost irreversible path because of the subsidies and says that our elections are virtually defined subsidy promises.

He talks about how the global economy and the flat world like a potluck where every country has to get something to the table. He also quotes about Tom Friedman saying “I don’t think that this century can belong to a country that censors Google”.

He touches the today’s hot topic too – recession and his take is that crisis is a terrible thing to waste. Crisis often gives countries a chance to innovate and make a fundamental change in our approaches to the economy, resulting in productivity leaps, sorter growth paths and development models that are superior to the existing ones.

He also talks about how an average Indian is shy of the stock market and how in a way is hurting our economic growth. The book says that “Our over-reliance on foreign flows holds us hostage to global trends. We should instead be making sure that our markets reflect our strong domestic fundamentals, by bringing our domestic savings in them. We have foreign capital hugely benefiting from our stock market, while Indians are being forced to invest in low-return government bonds. Even after steep falls in September 2008, a fund that had invested money in 2004 would have turned in good returns (compared to government bonds).

Coming to the green revolution, he states that India sustains around 17% of the world’s population, but accounts for only 2.4% of the world’s surface and 3.5% of the world’s fresh water resources, and our forest cover averages at 1/3rd that of US. He also states that “development which destroys the environment eventually destroys itself. I was really shocked when I read that Israel uses far less water than we do per hectare and still surpasses us in agricultural productivity. Shows how much water we use and worse with the absence of pricing for ground water, and pretty much free power (because of subsidies) to pump those ground water, most water is wasted. India is just 1/3rd canal fed and rest depends on ground water. Anyone can easily put one and one together. Good thing about India is, highly entrepreneurial and one where development has been bottom-up rather than China’s top-down, state driven model.

Talking about Power Energy or lack of it, he says it would be economically destructive for India to go all the way up in our oil consumption, and then be forced to come down. According to him India is facing a challenge that the developed world never did – of driving our growth around an entirely new energy model. Great thing about India opening up in the energy sector is that India’s private companies have discovered more gas in the last decade than the government did in the past sixty years. Also he points out that India has a unique advantage as it sits in the middle of a natural gas triangle, with Iran in the west, Russia in the north and the Indonesia gas fields in the east. In today’s economy, getting more value for every unit of fuel is very critical. India should build habits of efficiency into the fabric of the economy, and into the consumer behavior even as it develops. At the same breath he cites that the majority of Indian cities lack mass transit systems, the most energy efficient form of travel (I am hoping when our own Bangalore Metro will start and will junk my car for sure as soon as it starts!!!!). He also suggests about getting rid of subsidized fuels and imposing additional taxes and top it off with carbon tax. That way we can fuel the growth of more economical and more environmental friendly alternative energies. He suggests that from India’s perspective, biofuel remains one of our most promising alternative energy sources, especially for India’s rural sector.

He concludes with a high positive optimistic note about India’s growth despite all the negative trends that comes with our country. “It is a country that is young, impatient, vital, awake – a country that may finally be coming close to its early promise”.

The book is filled with such facts and figures, great quotes and lessons and advices from the experts in the given fields; some of the facts are startling. Great thing about this book is not just Nandan talking about India but he quotes from many experts from each of the filed he discusses which gives you a totally different perspective of every issue that is concerning with the development of our country, Unfortunately I cannot quote everything nor state every fact I came across, nor is the right idea either. Overall I feel a must read for those who genuinely believe that India is the country of this century and if they believe that they can make a difference in this regard. So pick up your copy, and read it - who knows you might be the person and the reason, for a better India tomorrow.

Manjunath M Gowda, S7 Software

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Hi Manju,

I read Imagining India and it had a profound impact on me. I do not agree with everything up there, but I love the way ideas have been laid out and real problems unearthed.

I am sure it is a great read for everyone out there.

Regards
Abhishek

Manju, thanks for the detailed post :)

Well, I havent laid my hands on the book yet, but interesting to see the facts and quotes! I really like the observations made w.r.t China, how India is in the middle of a gas triangle and the rest!

Looks a good read, will surely catch up with a copy!

Cheers,
Paritosh

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EoC2 - a Roaring Success

Just back from the EoC2 (Emerge out Conclave 2) meet. This time it was in Chennai (the first one was held in Delhi last year) and I could feel a lot more energy and enthusiasm. Chennai NASSCOM unit rocks for sure.

I had a great day. The whole event was blogged and hence I will not reinvent the wheel and cover some of the aspects what I saw or perceived.

Obviously I took the fastest way to get to Chennai from Bangalore – the train :-) I just cannot imagine myself driving an hour to airport and an hour early and then another hour to get to Chennai (even though it is ½ hour air travel, you add the taxi time and the delay and boarding and un-boarding and if you want you can throw in few hours for mal-functioning of the ATC device too) and another hour to get to the hotel – ho Boy train suddenly makes life so fast (& inexpensive too)!!!

The Day started with the “CEO Speak” where KK (KrishnaKumar Natarajan of MindTree) mentioned about some of the programs of NASSCOM especially meant for Emerging Companies such as Emerge 50, Friday 2.0, Cluster Model, the Mentorship and more. He had a comprehensive talk about all the programs and their benefits and was well covered. Sharad Sharma talked about the downturn and how one has to use this situation as market inflections and see what wind is blowing and get the wind behind your back, SMEs need it. You always have to behave like an underdog and try to disrupt the market – time for disruption rather than just following the so called leaders or the big guys of the industry. According to him India market is ready now and enormous evolution has happened to the ecosystem. His four pearls were, think like a disrupter, think and work like a focused company, work up the partnerships and make yourself a safe choice to the clients.

This was followed with the Entrepreneur talk where they talked about how they survived the 2000 bust and still grew the way they are now including some of the bad problems of going to VC.

Next we had our session “Effective Sales Strategies for Emerging Companies” where I was moderating the session and we had Sashi Reddy of FxLabs, Sreedharan of TAKE Solutions and B Hari of OnTrack systems – it was really a great panel and they shared a lot of info which though will be very useful for the upcoming companies. Some of the main takeaways I could recollect were that you have to invest in sales, need to hire good sales people, metrics is very important and has to be measured rigorously, incentive plan has to be good to sales to motivate them, need to hire those who have a fire in the belly rather than those who are already adapted to the big company culture, recognizing the client profile is very important too and your value proposition, differentiation are important too. The session ended with a good difference of opinion about attending the trade conferences as being expensive to someone from the audience to claim that if you plan ahead you get to meet a lot of senior people who otherwise are inaccessible. Overall the session went very well.

Post lunch was little boring I felt with too many power point presentations (sorry I didn’t attend the parallel track and somehow I feel for such small conferences, parallel track is not really practical) and felt little a drag but I appreciated the totally other view from Anil Bhakt who shared his many failed experiences and sort of put us into being cautious. He was not really unsuccessful either but not really a roaring success either and many a times you learn more from such people than from the roaring success people. Some of the things I learnt is that you need to present solutions to what is required then rather than any futuristic or archaic solutions – just won’t work, find that one customer rather than 100s and 1000s and most importantly cash is critical.

The final session from Phaneesh Murthy of Igate was really special. Short but to the point enough to provoke your minds for sure. For me this was the highlight of the day and I had definitely few take aways and I am sure it might play a good role in shaping our firm. (I and Phaneesh were colleagues way back in 1991 and for a short duration, I had barely knew him nevertheless knew him J).

His point was that big companies cannot change the way things working as it will be way to painful and scary and it is SMEs which has to take advantage of this recession and change the way people think, change the operating model, change the business model. The whole IT outsourcing pie in the world in $1.5 Trillion and our Indian IT pie was just $60 billion, making up hardly less than 5% and hence we should worry about how to enlarge the pie rather than worrying about loss of pie due to recession.

He asked entrepreneurs to be unreasonable or learn to be unreasonable if you are not one else might be tough to run companies. He also talked a bit of T&M models and how we in the last 2 decades have not done any innovation and still sticking to the same old model which he likened to “a hair dresser will inform that his rate is $5/hr and you keep paying him until he keeps on cutting your hair” – doesn’t make sense – most things in the world is outcome based and why IT services has to be any different was his argument and his advice is recession is the best time to convert that and SMEs are the best suitable candidates to do it and not big companies.

His speech made many of us sit back and think for sure and also drew curtains for a very well organized, very informative, and thought provoking conclave.

Thanked NASSCOM and left to the Train station to find out that there was a freak accident in the wee hours of the day and thankfully not a serious one and our train wasn’t cancelled either (many were cancelled) and back to Bangalore and to office for yet another day to be a soldier representing an SME and see and find how to win the War and the (downturn) Economy.

Adios for now and more, soon to come!!!

Manjunath M Gowda, S7 Software

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Surely an interesting take on the EoC2 Manju, thanks :)

Though I couldn’t be present there, but reading your post, gives me a feel of the day, though would have loved to get a bit more on the perspective shared by entrepreneurs.

Cheers,
Paritosh Sharma

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Let us Emerge Out!! Help me to get the best out of them

NASSCOM is doing the second edition of “EmergeOut Conclave” in Chennai on 29th April and I would request all of you guys to participate and I can guarantee that you will pick up something or other, atleast one valuable thing which probably will have the potential to take your firm to new heights. I attended the first one in Delhi and I really liked the seminar where you got to hear some of the great pearls of advice from some of the eminent IT personalities who have had been like us in the SME segment and have successfully emerged out today. I think I picked up few pearls infact and have already helped my company (S7 Software) in many ways.

This time around I am going to be one of the speakers, going to moderate the session “Effective Sales Strategies” for SMEs. The panel consists of Sashi Reddy of AppLabs and FxLabs and B Hari of OnTrack, how themselves were part of SMEs and mainly from Technical background and made it big in their respective firms. I would love to extract the magic formula they used to get up there and share it with the SMEs like us.

Generally speaking, we are very good in Technological Solutions but stand back when it comes to selling. Don’t know whether it is the culture or the upbringing, we are not as good as our counter parts in the Western World about marketing ourselves. Once upon a time a philosopher had told that “Build a better mousetrap, and the world will beat a path to your door” but unfortunately this is not true and also not true is philosophers can be great sales people either!! :-) The truth, seasoned Sales people say, is that you do not build a better mousetrap but you have to learn to “sell” the old one better. In the book, “Selling the Wheel”, the whole complete first page is dedicated for the greatest invention of those times – the invention of the wheel and the remaining 200+ pages is dedicated for selling it – tells the truth in a way.

I am making a set of grilling questions for the session to get the truth out but I am hoping that readers will come back to me with their wish list so that I can make the most of this session to get as much insight as possible. Please let me know what are the sales challenges you are facing and what questions you would like to get answered form the panel. I promise to you that not only I will get the answers from them but will also blog it as soon as I am done with the conference. Look forward for very active participation and also for your questions to ask.

See you all over there!!

Manjunath M Gowda, S7 Software

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Carbon Tax?

Carbon Tax?

I am not an expert in the green stuff but off lately I have been doing a lot of research on this especially the implications of green on IT and what effect it will have on IT migrations for a corporate (as we @ S7 Software focus mainly around migration and re-engineering domain)).

I also sat through many seminars and sessions at Interops 2008 @ Las Vegas and also at NILF 2009 in Mumbai recently. All point to the fact that there is going to be a great green movement in the way we conduct business. Every activity of business will come under the green scanner for sure. Yes companies and the greedy corporate won’t change anything unless there is a profit out of it or there is going to be cost savings. But this issue is not about profits but about preventing the great environmental disaster. Yes corporate won’t budge for obvious reasons, but with an increased awareness of the environmental impact, the green momentum is increasing gaining by leaps and bounds, and my guess is soon government will surely start imposing a special tax called “Carbon Tax” (lot of companies have started already exploring this idea to few countries have already implemented the same). Once implemented, they will start measuring your carbon output, there might be a certified agency who will certify and quantify the same, and you might end up paying this Carbon tax like any other tax and my feeling is going to be pretty heavy and then all corporate will be in that rush to reduce the carbon impact and even nullify the same.

My gut feel is that this imposition of Carbon tax might happen much earlier than most tend to believe and many a times recession might be the best time to clean up your house. Considering this, there are a lot more to be done in the IT part of the world throwing away all those power guzzler legacy machines to moving onto that sleek energy efficient hardware. There might be systems and new algorithms that might become popular where certain way of running and managing resources might bring about that huge reduction in the carbon footprint.

This is where I am betting big on migrating applications and software to follow the migration of hardware and other resources which I call “the Green IT migrations”. I am pretty sure that the Green in IT will definitely stay and will be the next wave; something similar to the Y2K wave of the part of might be bigger. Based on these we are currently working on some of the ways, implications and actual migrations of software/applications from the carbon guzzler hardware to the latest green machines.

This is what my R&D and my intuition says but would love to hear from either sides of the shore, those who have lot of data points about the green wave and its effect on IT and those who consider that it is a fad.

Look forward to your “green to not so green” comments :-)

Manjunath M Gowda, S7 Software

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Dear Manjunath -

I applaud your ecological concern and am excited by your confidence that, with the right price incentive such as a carbon tax, the IT community will be able to radically reduce its carbon footprint.

My one critical comment to your post is one you will find pleasing (I hope): a carbon tax will not require that your or my or anyone’s carbon consumption be measured. Rather, the tax will be imposed far upstream, at the point where the carbon fuel is taken from the ground and sold to the first purchaser such as a refinery or power generator. The tax cost will be passed through the supply chain and eventually show up as higher-priced gasoline, electricity, aviation fuel, etc., thus preserving the price signal on the consumer side.

I hope this news is helpful and positive. Best, Charles (co-director, Carbon Tax Center, New York City, USA)

Hi Charles,

Thank you for your detailed reply, appreciate it. It was interesting to see an article about the same in today’s WSJ titled

“Green and Cheaper” and here is the link
http://online.wsj.com/article/SB123739309941072501.html
(might require subscription)

where it says and I quote
“Subaru says it has saved millions of dollars by combining green thinking with in-depth studies of its processes, suppliers and equipment. Where the biggest savings have been achieved, in descending order: reducing waste by revising processes; conserving energy; and working with suppliers.”

Yes, I understand about carbon taxed upstream but what I am arriving is hopefully corporates will be double taxed like we do with the profits. We not only pay say service tax, professional tax, VAT, customs or duty tax etc, the profits will be taxed again as income tax and I am assuming the carbon tax will be similar- not only taxed upstream and at source but also on the amount of carbon footprint. Remember the % of carbon tax at upstream remains same irrespective of whether you have a smaller footprint or a bigger footprint and hopefully with a double taxation and a slab taxation, those who has a bigger carbon footprint will be penalized much more than others.

Thanks again
Regards
Manju

I say Bravo and Amen. A revenue-neutral carbon tax not only significantly reduces emissions and incentivizes the creation of climate-friendly technology, but also returns the revenues to already-struggling families. It’s undoubtedly the superior approach!

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Damn it - it all makes sense!!!!

Damn it!!! It all Makes Sense

I was jogging in the morning last week or so, and lot of issues just popped in front of me about the recent terror attack on SL team in Lahore and how can they just shoot and escape so easily especially when they were promised security of the highest standards. That too no casualties to the SL team other than minor injuries even though they were lame ducks and could have easily been killed, all of them.

Why will someone do it and what was the motive behind it especially attacking the cricket team, first time in the history of the cricket. Just if you ponder on who gains by this is little confusing but let’s reverse the deal, who loses in the immediate near future – cricket but which cricket – is it Pakistan Cricket or who? Pakistan cricket was anyway in doldrums and no cricket team worth the salt wanted to visit except our southern neighbor - so they had not much to lose more than what they had already lost. So who else was it – Damn it is our IPL. What an ingenuity planning and execution, most cost effective and perfect planning for recession time!!!! Without entering India, without affecting Indian cricketers and without spending a huge amount of money they did what they did with pretty much the same effect what they had desired – to cancel the IPL, to the scare the people world-wide to attending and participating in this event – pretty much it is the current status as of today. I guess the objective was, What if I can’t play or not allowed to play IPL, I will make sure that IPL itself won’t be played and seems like they will consider themselves they have achieved the goal, unfortunately :-(

When you think hard on these lines it all fits into it, easy target, and no invasion just do it on their home soil, total inexpensive effort but pretty much the same effect (or trying to get IPL cancelled) – what a innovation Sirji!!!

When we were kids playing or rather when involved in fights, we used to hear this – even if I lose two eyes I will make sure you will lose an eye. Gandhi said an eye for an eye makes the whole world blind but someone said what the heck, it makes us even. All these make me wonder whether this was a well plotted drama to dethrone IPL.

Sorry all are just my opinion, my heart goes out to those who were killed in the act and those poor cricketers who were used like pawns in the selfish people/board/country’s games – wonder who is now fixing matches and their fates.

I feel we should consider this as a challenge thrown at our country and our people and our going strong economy, and we should respond stronger by making sure that IPL will happen and will be a huge success. Government and corporate world need to invest heavily to make sure this is a great success with no issues of security whatsoever and government should stand behind the whole event. We need to answer back to the world and most importantly to those cowards that “India can do and can deliver”. This, in the long run will give a great credibility be it in the cricket world and in the corporate world.

Manjunath M Gowda, S7 Software

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Nice article, but I am not sure that, terrorist attacked SL team to stop IPL, because they keep on doing these kind of things without proper reason(thier old habbit pattern). The way you said to regain our confidence and to show our power to the world is :
>>”We need to answer back to the world and most importantly >>to those cowards that “India can do and can deliver”.”

This is not only for the IPL, also for mumbai attack.

If we can’t do IPL, how can we do Olympics. Think Big, Team up and do it right. We can and we will.

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Sustaining your Company

This was a conference organized recently by TiE Bangalore Chapter with speakers from different spectrum and variety of companies and moderated by Mr. Sanjay Anandaram, TiE Bangalore Charter Member & Managing Director JumpStartUp and our (S7 Software) mentor too in the NASSCOM mentor panel.

The speakers were Panindra Sama, Founder and CEO of redBus.in, India’s largest bus tickets aggregator, Mr. K Ganesh, Chairman and CEO of Tutorvista, a consumer Internet company in education services space, Mr. Subash Menon, CEO of Subex, a leader in the telecom software space with a niche focus in revenue maximization and Mr Sudhir Sethi, Chairman - IDG Ventures, a US$150 Million early-stage technology venture capital fund.

The topic was decided to be on these lines - Given the prevailing environment, the abstract mantra to hunker down, cut costs and conserve cash and somehow survive till the situation improves is on everyone’s lips and minds. But the devil is in the specifics of the “how”, “how long” and the “what”.

This was exactly what was addressed in the conference. This looked like a mini session of what we had at NLIF recently in Mumbai but that was on a very elaborative scale (which I have blogged here). In my opinion this was good but not all point were touched.

Ganesh said that the way you tackle recession all depends on what kind of a company are you (domestic or global, VC funded or not, young startup or a established or a blue chip etc) and what cash reserves you have. He also touched on points like dropping ambitious projects but work mainly on core projects or the most essential projects. He said that raising capital is going to be very tough. He also talked about laying off when required but insisted on say one time surgery kind – get done and move on. He also stressed to listening to customers and making changes in the business model based on what the market is telling. For example they used to offer $100 per year any number of sessions, but clients in the tough times started asking for fewer limited sessions at a lesser and that is what they are offering now and say for a longer duration which has probably higher revenues and customer lock-in in the longer range.

Subash talked about cutting costs and he divided into two sections, cost involved with existing clients and costs involved with potential clients and he said not to touch the former one but always reduce the latter one. His advice was that, because of downturn the pain points have changed and hence offerings has to be changed to match the pain points – what worked when the economy was good won’t work now when the economy is down and vice versa. He even gave an instance at his company where he changed the model from license to managed services and now it is not only highly profitable but a longer lock-in of the client.

Sudhir talked about how he has advised across his portfolio companies to cut costs across compensation (20% to 40%), rentals (almost 30%), travel (15% to 20%), and general operational costs. He even suggested preparing a monthly cost projection to get a better idea of the upcoming costs. Some of the new product development plans have been shelved or postponed and at few other places, they have broken down the complete offerings into modules and cost of such break-up modules have been more expensive and in a way they are able to bring about revenue augmentation even in these tough times.

Pannindra talked about how recession has not hurt him much as they are a young company and also since their focus is mainly domestic market and into transportation and not hit much but still they have taken the cost cutting route just to make sure they are prepared.

Overall the message I got was that all of them have all done layoffs and it is “the way” to cut costs and cut flab, and total overall cost cutting was “the mantra” for survival. The other point that came across was to listen actively to market and customers and customize the offerings and the business model accordingly. They also discussed about how to be compassionate and sensitive to the people who were let go and to be honest and frank to the employees on the whole process so that the rest of the team won’t get de-motivated. Surprisingly no one talked about why the recession has happened or about the volatility in the market and how to deal with that or on why the flab was added in the first place. There were no takers for NRN’s mantra where he said that there won’t be any layoffs nor going back on the commitments of new college hires but instead he proposed huge pay cuts top-down. No one talked about how long they expect the recession or this slump in the economy to continue. Some of the critical questions I thought which never came up were - what happens to companies who didn’t built the cash reserves? Is this a good period for M&A? Building flab during good times – was that a mistake or we need to react as the market moves? What new opportunities are coming because of recession or is it none? Is cost cutting the only way to deal with recession? Any differentiation between Indian market and overseas market and does it help to look inward as most were looking always overseas? One of them suggested that it is easier to layoff than cut salaries because it is easier to communicate layoffs (private and one to one) rather than telling all there will be salary cuts across the board as it has to be communicated to all and questions arise where as in the former you say something and send them home – duh? What was that? I was shocked to hear this but I guess this is how things work I guess :-(

Overall I was not really impressed with the speakers or the line they towed – all they chanted was to cut costs, do layoffs and then be sensitive with the employees who were let go and even how to cut costs (travel, rent, salary etc etc). Only encouraging point was from Ganesh on how they have customized the business model to suit the recessionary times. Sanjay did a good job in moderating the whole event. This is just my opinion and don’t judge with just my opinion but I am sure many budding entrepreneurs would have gone home after the session, thinking who to layoff the next morning!!!!

Manjunath M Gowda, S7 Software

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